Our Partners
Representation
Yahoo DSP - WA & SA, NSW & VIC: indep. agencies | NewsCorp Australia - WA | Cartology - SA and WA | RAC Horizons - National | Australian Traffic Network - WA
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News Corp Australia is the country’s largest news and information publisher, with a portfolio spanning state and community mastheads, national masthead The Australian, news.com.au - one of Australia’s most‑visited news sites, and specialist multi‑platform brands. As the leading destination for news, lifestyle, entertainment, sport and business, it plays a key role in Australians’ lives and provides a valuable channel for partners to reach and engage audiences.
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News Australia reaches 18.7m Australians each month – more than 80% of the country (Source: Roy Morgan iris 12 months ending March 2026). In WA specifically, that translates to an audience of 1.9 million monthly – reaching 74% of people in WA. Crucially, News Australia has invested heavily in first-party data and audience identity, shifting the proposition from broad reach to focus on "engaged reach" and intent - audiences who are actively reading across the entire network, and displaying active intent signals which can be harnessed by advertisers through customised targeting.
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Campaigns can be built at the WA market level or as part of a national buy with or without state-level targeting. Formats span display, video, native content, print, and premium editorial integrations. The state and community mastheads as well as the national masthead The Australian deliver strong state based and national frequency and trust. The Australian adds national scale and category-specific context unparalleled by its nearest competitor. For brands wanting to show up in premium, high-attention news environments, News Australia remains one of the most compelling and scalable routes.
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Jetstream is News Australia's appointed WA representative - a relationship that reflects both our market depth and the trust News Australia places in local expertise to serve their advertiser base in the West. All WA bookings, planning, and campaign support run through us.
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News Australia has consistently outperformed on brand safety, editorial quality and audience trust metrics - the properties you want around your advertising in a market where context still matters. Their investment in first-party data infrastructure puts them ahead of most publishers as attributable audience targeting gets harder across the media landscape.
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For further information, reach out to Meredith Edwards; meredith@jetstreammedia.com.au
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Cartology is a leading Australian Retail Media business. Cartology helps brands grow , connecting brands to customers in a way that no-one else can. By leveraging our suite of online, in-store, Retail Out of Home and off-network Retail Media assets, together with rich customer insight and reach at scale, Cartology gets brands closest to customers, end to end across the shopping journey
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Cartology connects with real customers. Woolworths serves the majority of Australian households, meaning that through a deep understanding of customers, Cartology can target and convert high value and high intent customers. For advertisers, that's the difference between targeting someone who looks like a buyer and targeting someone who actually is one.
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Retail Media supports both upper funnel brand building as well as lower funnel performance outcomes and Cartology brings it all together, across the entire path to purchase. Cartology gives you access to some of Australia's most valuable and unique customer-led media solutions in-store, online, off-network and across Retail Out of Home, enabling brands to get closest to customers. Cartology’s Retail Out of Home network boasts unrivalled scale, superior proximity and access to customer insights like no other media provider. With our Retail Out of Home offering, you can get brands closest to customers, from grocery to luxury and everything in between across over 3,400 screens nationwide.
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Jetstream represents Cartology exclusively in WA & SA. For brands and agencies operating in the West, we're the direct line to one of the country's most purchase-proximate media environments — with local knowledge of the market and hands-on support across campaign planning and delivery.
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For further information, reach out to Luke Driscoll; luke@jetstreammedia.com.au
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Yahoo DSP combines one of the industry's largest first-party data sets, with premium supply, trusted publisher relationships, and powerful identity capabilities. Drawing on signals from Yahoo's owned and operated properties, including Yahoo Mail, Yahoo Finance, Yahoo News, and Yahoo Sport, the platform helps advertisers reach engaged audiences with greater accuracy and scale.
Built for today's privacy-first environment, Yahoo DSP gives media buyers access to premium inventory, advanced audience targeting, and omnichannel activation across display, video, native, CTV, audio, and DOOH, helping brands connect with consumers across the moments that matter most.
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Yahoo reaches millions of logged-in Australians every month across trusted content and utility products they use every day. These audiences generate valuable first-party signals based on interests, content engagement, purchase intent, and life stages, helping advertisers connect with consumers in meaningful and privacy-conscious ways.
Because these insights are tied to authenticated users, advertisers benefit from stronger audience matching, more accurate targeting, and improved campaign performance.
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Yahoo DSP helps advertisers move beyond broad demographic targeting. Using first-party audience intelligence, cross-device identity, and real-time optimisation, campaigns can reach the right audiences across premium environments and channels.
The platform offers access to high-quality inventory across display, video, native, CTV, audio, and DOOH, while providing strong performance across key metrics such as viewability, brand safety, and audience match rates. For agencies focused on both brand and performance outcomes, Yahoo DSP delivers the scale, flexibility and accountability needed to drive results.
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Jetstream represents Yahoo DSP across WA, SA, NSW, and VIC, providing independent agencies with direct access to the platform and local expertise. Our team supports campaign strategy, planning, activation, optimisation, and reporting, helping clients unlock the full value of Yahoo DSP without the complexity of managing it themselves.
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Yahoo DSP doesn't sit in a silo. For agencies buying Jetstream-represented inventory, whether that's news, property, or broadcast, the DSP layer adds audience intelligence, precision targeting, and retargeting capabilities across the same audiences, helping create more connected and effective campaigns across the portfolio.
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For further information, reach out to our market leads:
NSW Hayley Treasure; hayley.treasure@yahooinc.com
VIC Jesse Proud; jesse.proud@yahooinc.com
WA Sebastian Tatur; sebastian.tatur@yahooinc.com
SA Sonya Llewellyn; sonya.llewellyn@yahooinc.com
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atn (formerly Australian Traffic Network) is a broadcast advertising platform built around a deceptively simple idea: put your message inside the content people are actually paying attention to. atn delivers brand integrations within traffic, weather, news, sport, and fuel reports across metro and regional radio and TV stations — making the ad part of the bulletin, not a break from it.
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atn reaches 16 million Australians weekly across 83 markets, through stations including NOVA, Triple M, Mix, Sunrise, Seven News, and Ten News. In WA, that footprint spans Perth metro and regional markets — reaching commuters, workers, and households at the times they're tuned in and alert, not passive. This is ears-up attention, not background noise.
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Instead of a traditional spot buy, atn integrates your message into the report itself — a sponsorship read woven into the traffic update, the weather, or the fuel price bulletin. The format is brief, contextually relevant, and heard repeatedly across the day as people check in for updates. For brand awareness and local market presence, the trust transfers from the bulletin to the brand.
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Jetstream represents atn across WA, giving Perth and regional Western Australian advertisers direct access to one of broadcast radio's most attention-efficient formats. We handle placement across relevant stations and markets to suit the campaign objective.
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For further information, reach out to David Fare; david@jetstreammedia.com.au
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RAC Horizons is the quarterly magazine of the RAC - WA’s largest member organisation - delivered free to member households four times a year. The editorial mix covers travel, motoring, lifestyle, home, and WA stories, alongside member benefits. It's a trusted, unhurried read that lands in the home, not the inbox.
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RAC has more than 1.1 million members across WA, and Horizons reaches approximately 770,000 households - close to one in two homes in the state. This is a broadly representative WA audience: homeowners, families, drivers, travellers. People with cars, mortgages, and discretionary spend. The print-to-home format means it arrives without competition from an algorithm and tends to stay on the coffee table rather than disappear in a feed.
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Advertising in Horizons puts brands in a premium, low-clutter print environment with an unusually captive readership. The membership means readers engage with the magazine as a trusted benefit, not unsolicited content - which carries over to how they view advertising within it.
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Jetstream manages advertising sales for RAC Horizons in WA. For brands targeting a broad but distinctly West Australian audience - particularly in automotive, travel, home, insurance, and retail categories - it's one of the most efficient print buys in the state.
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For further information, reach out to Ruth Leyland Cowan; ruth@jetstreammedia.com.au